WHERE I'VE SHARPENED MY PENCILS
2021 - Present Day
Company: Havas CX Helia
Position: Executive Creative Director
In July of 2021 I joined Havas CX Helia in the capacity of Executive Creative Director. My responsibility is to help grow the business and build its creative reputation.
Client List:
Lloyds Banking Group, Pets at Home, GWR, Royal British Legion, English Heritage, Avanti, Allstar, Trans Pennine Express.
2020 - 2021
Freelance Senior Creative / Creative Director / Art Director
Currently freelancing my way through the pandemic, I am taking all of my years of experience and offering Concept & Ideation support to brands and agencies across the world. Whether there is a need for big thinking for pitches, campaign ideation projects or creative consultation, I help brands and agencies unleash their full potential with impactful, effective creative solutions.
Client List:
The Ninty Niners, Geometry Global, Mesh Marketing, Epic World, Epic Sh*t, VMLY&R Commerce, BPL Marketing, Dragonfly Productions.
2017 – 2020
Company: MullenLowe Group
Position: Global Creative Lead/Executive Creative Director UAE
In September of 2017 I joined the MullenLowe Group in the capacity of Global Creative Lead and ECD of the UAE, based in Abu Dhabi. In 2019 I relocated back to UK to join the Global Leadership team in our London office. My responsibility is to grow the Group business across UAE, UK and US. Alongside this I am also responsible for raising the creative output for the groups CRM and Brand Experience division, MullenLowe Open, across the global network.
Client List:
Etihad Airways, Hyatt Hotels, Sloggi, Unilever, Diageo, Google, Danone, Sennheiser, NHS England, Harley-Davidson
2008 – 2017
Company: Geometry Global - Dubai
Position: Executive Creative Director
I moved to our office in Dubai in 2008. I joined as the Associate Creative Director and after 2 years of building a successful team on the agencies largest account, British American Tobacco, I became the Creative Director. Under my leadership the agency has won numerous Regional and International awards in Creativity and Effectiveness, resulting in the agency becoming the No.1 Creative and Effective agency in the Geometry Global network. We have managed to maintain this position for 4 consecutive years. I manage a team of 18 creatives from 10 different Nationalities, working on Global and Local Accounts. In 2014 I became the Executive Creative Director for UAE.
Client List:
Dove, Dove Men+Care, Ponds, Domestos, Sunlight, Comfort, Russian Standard Vodka, Jack Daniels, Motivate Publishing, Glenfiddich, Stoli, Amarula, Skyy Vodka, Moet Hennessy, Heineken, Tiger Beer, Amstel Light, Strongbow, IKEA, Sawa Mninjah, Dunia Finance, Coca-Cola, Sprite, Fanta, Coke Light, Coke Zero, Qualcomm, Philips, Audi, Panadol, Eno, Dunhill, JPGL, Pall Mall, Rothmans, Kent.
2005 - 2008
Company: 141 Worldwide/OgilvyAction - London
Position: Creative Director
Responsible for the creative output of all work for Coral and Coors Brewers, working on projects involving Sales Promotion, Direct Marketing, Advertising and New Media.
Client List:
Coral, Masterfoods, Coors Brewers, Racing UK, Tetley GB, Marlow Foods, Post Office, The Guardian, Russian Vodka House, South African Wines, BAT, HSBC, Dogs Trust, Kodak.
2002 – 2005
Company: Tarantula - London
Position: Deputy Creative Director
Working alongside the Creative Director my role included day to day running of the department, weekly scheduling of all creative work and delegation of jobs, reviewing creative staff performance and implementing new ways of running the creative department.
Client List:
Coral, Masterfoods, Coors Brewers, Kraft, Tetley GB, Marlow Foods, Post Office, The Guardian, Russian Vodka House, South African Wines, BAT.
1998 – 2002
Company: Marketing Drive Worldwide - London
Position: Senior Art Director
Working on projects involving Sales Promotion, Direct Marketing, advertising and Digital Media.
On top of my role as a member of the creative department I headed up Marketing Drives second biggest
client (TotalFinaElf) in all aspects involving the creative product.
Client List:
TotalFinaElf, United Biscuits, Chrysler Jeep, Mercedes Benz, Wella, Guinness (Africa), Southcorp Wines, RVP, Bluewater Shopping Centre, Whitbread Inns, Hogshead, MCCA, Buena Vista Home Entertainment, Disney Consumer Products, Cahoot.com, WM Grants, Gillette, QXL.com, Castrol, Next Retail, EA Games.
1995 – 1998
Company: CSP Communications - London
Position: Art Director
Working on projects involving Sales Promotion, Direct Marketing and Advertising.
Client List:
Cadbury’s, Mail Newspapers, Tetley GB, Carlsberg Tetley, WM Grants, Samsung, Precor USA, Marlow Foods, Kimberley Clark, Art Attack.