Abbvie - Today it ends

This campaign for Pharmaceutical giant, Abbive, was aimed at Dermatologists in the UAE. The brands new drug has a dramatically positive effect on Psoriasis suffers but Dermatologists are reluctant to prescribe it due to the expense and more importantly, the belief that Psoriasis is not a life threatening condition.

After interviewing many patients and researching within the region we discovered there is a deep, dark issue that is killing sufferers.

The psychological effects on patients spiral out of control and have led to suicidal tendencies and even death. This campaign highlighted this fact and showed Dermatologists that Psoriasis has a much more devastating effect that meets the eye.

The campaign was shortlisted in the Dubai Lynx.