IKEA - The worlds smallest store

This multiple award winning campaign for IKEA placed an entire store into a web banner. Placed on community sites where young professionals search for small apartments and second hand furniture, the banner allowed people to browse the whole store by department, click and buy direct from the site.

The banner drew more visitors to the IKEA site than any other means with a click-through rate of 101%.

The campaign won multiple Silver and Bronze awards at the Dubai Lynx, Cannes Lions, D&AD, CLIO, One Show and LIAA.