Sennheiser - Sound Check
This experimental campaign was a world first for Sennheiser. For 75 years the brand has dedicated itself to producing the very best quality products in the audio industry. Their consumer headphones range is no different.
The problem they came to us with was ‘how do you help consumers understand what superior sound quality sounds like when you are trying out new headphones?’
The result is ‘Sound Check’ a unique music track designed to specifically test the sound qualities of headphones.
This campaign was an amazing experience and I was very humbled to collaborate with an outstanding Sound Artist, Tim Cowie, to bring this idea to life.
The campaign has had over 8million impressions and there were 23,000 tests carried out online within the first two weeks of going live.
Pop on your headphones and put them to the test.
Find the full track here: sennheiser.com/hearthedifference