Unilever Gulf - Dove Men+Care

This multiple award winning campaign to launch the range of Dove Men+Care products to the Middle East region defied stereotypes and broke down barriers in society across the region. The case film above is the launch activation, to view the entire campaign case film please see below.

Dove is about care and this region has many stereotypes regarding men of the Middle East being stern and uncaring. We broke this stereotype and found brave men across the region to show a simple, yet powerful declaration of care for their families. It was one of Unilever Gulfs most successful launches.

The campaign won multiple Gold, Silver and Bronze awards across the Dubai Lynx and MENA Effies.