Gordon’s #YayDelay

This campaign for Gordon’s Gin in London was created to bring the brand top of mind Amongst the British public once again.

The brand platform ‘Shall we?…’ invited drinkers to always find the perfect time for a Gordon’s and Tonic, so we turned one of the most frustrating moments for commuters into the perfect excuse of a Gordon’s Gin.

#YayDelay combined Train departure data, Geo-location technology and Real Time social mood to create free G&T’s whenever your train was delayed. Turning any train delay into a Gordon’s YayDelay.