Sirocco - Tiger Co-Lab

Tiger Co-Lab is an award winning campaign for Alcohol distributer, Sirocco. Tiger Beer is a brand with a very proud character and did not want to fall into the mainstream alcohol sector in Dubai.

Their marketing budgets cannot compete with brands such as Heineken, so to avoid the typical restrictions of in-bar communication we created a cultural movement alongside underground artists of Dubai.

Project Satwa shed light on a different side to the city and grew a massive fan base through our social media channels. Brand awareness grew by 39%, engagement grew by 51% and sales increased by 25%.

The campaign won Silvers and Bronzes in Dubai Lynx and MENA Effies.