Coca-Cola - Sprite Cricket Stars

Sprite Cricket Stars is a multiple award winning campaign for Coca-Cola Middle East. Sprite is a million miles behind 7Up and cannot compete with their marketing spend. We found a unique new audience for the brand and for the last 5 years the Sprite Cricket Stars campaign has transformed the lives of thousands of Asian Labour Workers across the UAE.

The campaign opened an entirely new channel for Sprite and has engaged with hundreds of thousands of new consumers.

The campaign won multiple Grand Prix, Gold, Silver and Bronze awards across Dubai Lynx, MENA Effies, and Cannes Lions.